Tuesday, November 01, 2005
Sugar High
All candied up and nowhere to go except to look at what Google have done to their ranking software. As the update is still ongoing not much can be said for sure. The concensus appears to be:
- reciprocal linking is dead - has been for nearly a year guys!
- ranking is difficult - again has been for a long time.
- if your site isn't older than 2003 forget it.
OK so what should you do? PPC to gain marketshare has a low ROI and high cost. Best bet is still organic SEO however you'll need to change your linking strategy:
Articles - publish articles and allow others to republish your articles.
Press releases - anything and everything you or your company says or does should be a press release.
One way Inbound links -try to gain these as much as possible. Forum postings, blog postings, etc.
If all else fails write great content that other people will link to.
- reciprocal linking is dead - has been for nearly a year guys!
- ranking is difficult - again has been for a long time.
- if your site isn't older than 2003 forget it.
OK so what should you do? PPC to gain marketshare has a low ROI and high cost. Best bet is still organic SEO however you'll need to change your linking strategy:
Articles - publish articles and allow others to republish your articles.
Press releases - anything and everything you or your company says or does should be a press release.
One way Inbound links -try to gain these as much as possible. Forum postings, blog postings, etc.
If all else fails write great content that other people will link to.
